Electric Perspectives is the magazine for executives and managers in
America's shareholder-owned electric companies. A publication of Edison Electric
Institute (EEI), Electric Perspectives reaches the desks of
decisionmakers in 99 percent of these utilities, who together produce more than
three-quarters of the nation's electric power. In addition, Electric
Perspectives' circulation includes executives at EEI's international
affiliates and associate members. Moreover, most issues have special
distribution to specific audiences at EEI conferences and meetings.
Published six times a year, Electric Perspectives' articles combine
thoughtful commentary and in-depth analysis on current issues and future trends
in the industry. Your article, if published, will be read by the executives and
upper managers at the leading electric companies in the world. As an audience,
they possess a wide range of expertise, as well as a keen interest in
information that has an impact on the industry. For the most part, they do not
look to Electric Perspectives for news, continuing financial coverage,
or technical information on specific products, as they would with other trade
publications. Rather, they use Electric Perspectives to stay ahead of
industry trends and business issues, and they rely on its broad perspective,
accurate reporting, and engaging style for useful, authoritative—or purely
interesting—information on a wide range of topics.
We are happy to consider your manuscript for publication—we are always on the
lookout for new ideas and fresh perspectives. Please keep the following
guidelines in mind as you prepare the manuscript.
Your topic should hold the immediate interest of the executive/management
levels in shareholder-owned electric utilities. It should address an issue or
set of issues that has or will have an impact on the industry. You also may discuss programs and systems that have broad application in the industry. For example, past issues of Electric Perspectives have featured articles
on e-commerce, fuel cells, reliability, new trends in nuclear power, and
customer call centers, to name a few.
While case studies are welcome, we are more generally concerned with
industry-wide issues. For example, an article describing various
energy-efficiency efforts by a number of utilities may be preferred to one about
a particular utility's program. (Depending on the article's or program's merits,
we sometimes make an exception.)
We also consider articles directed toward a general business audience that
would be of particular interest to electric utility executives. For instance,
we've covered the aging crisis in industrialized nations, the bottom-line impact
of etiquette in the workplace, and how to survive a merger.
Highly technical articles will not be considered. For instance, while we
would consider an article on changing telecommunication needs in the industry
and their impact on policy, we would not consider a detailed discussion of a
particular system's operating procedures.
We will not consider articles whose goal is to promote a particular
commercial product or service.
You are writing a feature article, not a white paper or a brochure. Your
reader is looking for a good read, something that will be informative and useful
as he or she thinks about the many issues involved in the industry.
Also, the reader values substance over assertion. That means that you should
support what you say with data, research, quotations, and/or examples.
You should strive for an informative, approachable style in your writing. You
will be speaking to readers who do not have time to wade through complex,
technical jargon but who demand well reasoned, intelligent discussions.
Electric Perspectives looks for a conversational style, but not an
overly familiar one. Here are some basic directions:
- Stay away from the passive voice.
- Avoid using jargon without explanation and do not assume comprehensive
technical knowledge. This does not mean, however, that you must over-simplify
your language or explain everything "from the beginning;" rather, address your
writing to an interested, intelligent reader, one who understands the electric
utility industry but who perhaps doesn't have in-depth knowledge in your
- Use concrete examples. Our readers want to see how issues and techniques
apply to the real world.
For general editorial style, EP follows The Chicago Manual of Style
(published by the University of Chicago) and Webster's Ninth New Collegiate
Dictionary. Of course, you may refer to past EPs.
For a feature article, your manuscript should be 2,000 to 4,000 words long.
For a review, you should aim for 1,000 to 2,000 words.
Use targeted yet creative headlines, and use subheads to break up long
sections of text. If you have lists, steps in a program, or a number
of reasons for a situation, separate the items with bullets. Long lists and
series of numbers, however, if they can stand alone, should be combined in
As the author, you are responsible for the facts in the article you submit.
Electric Perspectives makes every effort to verify them, but we ask
that you check dates, spelling of names and technical words, quotations, and so
Your manuscript should include:
- a title
- a by-line with author biography
- and (if necessary) figures and illustrations on separate pages at the end
(but please refer to tables and illustrations in text as well). Include source
documentation only if necessary, and try to incorporate the substance of
endnotes in the main text.
Often, Electric Perspectives publishes sidebars with an article. If
you have information that does not quite fit your article but that has topical
interest for the reader, please let us know. We also use a lot of color
photography, and we would appreciate seeing any photographs or illustrations
that are connected with your article. If we use them, we will publish the credit
line ("Photo courtesy of..." etc.) you provide.
Electric Perspectives retains all rights to published articles. We
also reserve the right to edit articles to meet the needs of the magazine's
audience, editorial style, and space requirements; and to illustrate them as we
To Submit Your Manuscript
We prefer to receive manuscripts electronically, preferably as a Word or
otherwise PC-compatible file attached to an email. We do accept hardcopies as
You also can e-mail a letter of inquiry and a 1-page abstract of your
proposed article. An entire manuscript is better, but we recognize that it might not
be easier for you.
Direct editorial submissions and inquiries to Bruce Cannon, Associate Editor, email@example.com