A new report published by IEE, an institute of the Edison Foundation, found that the Green Button initiative has made an impressive first step toward its goal of making it easy and attractive for consumers to learn more about their home’s electricity use. In a commentary published in the Huffington Post, Lisa Wood, Executive Director of IEE, remarked that "20 electric utilities - representing almost 30 percent of the nation's residential customers - have voluntarily created, or have committed to create, a 'Green Button' on their Web site, according to a new report by IEE. Now, whenever they want, consumers can visit their utility's website and download data about their home's energy use." Wood added that, "Thirty-six technology companies are now developing Web and smartphone apps for consumers to use their Green Button data."
The White House Office of Science and Technology Policy launched the Green Button initiative in October 2011.